Ceres Miller / Product Designer

Sketching

Design Test for a Company that Makes Plush Toys

These are 9 plush toy designs. The first 3 are about pairs, (keep one, give one) the next 3 are about reveals (something hidden inside, for example) and the last 3 are studies of viral content.

Fuzzy Stars create premium and playful plush toys aimed at adults. The more viral the toy the better. This is because we put a massive emphasis onto marketing across social media. We have noticed that reveal toys and toys that come in pairs (keep one, give one) do well.

The first slide outlines my approach.